Compare supermarket prices and see where your shop is cheapest
A deal is only a deal if the other store does not sell the same product for less every day. DealLens puts the stores side by side for each product, and prices your whole shopping list per store, so the question is no longer which supermarket is cheapest in general but which is cheapest for what you are buying this week.
One product, every store side by side
Open any product and DealLens lists the stores that sell it with the price at each, the cheapest first. Products are matched on their barcode where one is published, and on brand, name and size where it is not, so Albert Heijn's crate of Heineken is compared with Dirk's and Sligro's, not with a six-pack.
Multi-buy promotions are shown for what they are: the per-item price you only get by buying three, next to the price of one. Store rows for supermarkets you have switched off fade but stay visible, so the comparison is never silently incomplete.
Price your whole list per store
The Plan tab is a shopping list that knows the prices. Add items from your favourites or type them — coffee, bananas, washing-up liquid — and DealLens matches each to the current promotions and, where a store publishes one, its regular shelf price. It then adds up the list for every store it has prices for and shows the cheapest single store for the whole basket.
Items are priced at the cost of buying one. A 2-for-€5 deal does not make a single item €2.50 in your total; you pay the single price unless you take the deal, and the list says which items have a multi-buy on offer.
Two stores when that is worth it
Few people drive to three supermarkets to save a euro. DealLens looks at pairs among the best-placed stores and suggests a split across two — these items at Jumbo, those at Lidl — only when it saves at least €1 against the cheapest single store. If it does not, you see just the one-store total.
In the store, tick items off as you go; the total stays the whole basket, so you still know what you set out to spend. The list can be shared as plain text with whoever is doing the shopping.
Price per kilo, and what it does not know
Where a pack size can be read from the product, the ranking also weighs the price per kilo or litre, so a cheap small pack does not outrank a cheaper big one. A product whose size cannot be read is treated neutrally rather than guessed.
DealLens does not know your nearest store, does not rank by distance, and does not include Coop yet. Prices and availability are as the retailers publish them, and can change before you reach the shelf.
Frequently asked questions
Which supermarket is cheapest in the Netherlands?
It depends on what is in your basket this week. DealLens answers for your list: add the items, and it shows the cheapest single store and, when it saves at least €1, the best split across two.
Does it compare regular prices or only promotions?
Both, where a regular price is published. Every running promotion is in the feed; in the Plan, an item that is not on promotion anywhere is priced at the regular shelf price at the stores that publish one.
How does it know a Jumbo product is the same as an Albert Heijn one?
By barcode where the retailer publishes it, otherwise by brand, name and pack size. Variants such as alcohol-free, sugar-free or organic are kept apart.
Does the list sync between devices?
Your list, favourites and followed brands live on your iPhone, with an optional backup in your own iCloud. There is no account and no sharing between people other than sending the list as text.